One of the first and largest projects I worked on as the Assistant Marketer for the Boy Scouts of America, Leatherstocking Council in Utica was the Camp Kickoff promotions and webinar. Camp Kickoff during a regular year would be an in-person council-wide presentation that would feature what to look forward to in the coming camping season as winter breaks. For the most part it would show what is new at Camp Kingsley and Camp Henderson for youth summer camps. Since the presentation couldn’t be done in person, I was tasked with filming, producing, and digitally presenting the presentation. I organized and worked with each presenter to create video presentations that were as concise as they were informative.
Advertising the online Camp Kickoff was also a unique challenge, since the audience is used to the Camp Kickoff presentation being in-person. I combated this norm by advertising the Camp Kickoff event through the council’s weekly email newsletter and multiple social platforms. I created multiple visuals and articles for the newsletter and socials posts, while also sending out several targeted emails using the BSA’s database. I even took a little extra time to produce a teaser video to add a little suspense to the mix of ads. Ultimately, attendance was better than what my supervisors had hoped for and the pre-recorded presentations ended up being half the time the normal in-person presentations would have been, which was a well-received aspect of this year’s Camp Kickoff.
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